Loyalty cards don't create customer loyalty, says survey
Retailers' loyalty card schemes do not encourage customers' loyalty to a particular retailer, with only 17% of shoppers saying they choose where they shop based on their loyalty cards.
Research by YouGov shows that 93% of consumers said they would still shop somewhere even if the store scrapped its loyalty card scheme.
For more on this story go to:
http://www.marketingmagazine.co.uk/news/998686/Loyalty-schemes-need-more-claims-YouGov-poll/
