The MDA has developed a code to be used in charitable text messages, which means that charities will receive an additional 15% for donations using this method. A spokesperson for the Institute of Fundraising said the change "is a giant step forward" but pointed out that mobile phone firms must now lower their charges to help charities.

For more on this story go to:
http://www.themda.org/mda-press-releases/vat-waived-on-charity-text-message-donations.php

And:
http://www.charitytimes.com/pages/ct_news/July_09_news/270709_VAT_texts.htm