The event will occur during 10-14 March and aims to encourage businesses to create office think-tanks and hold brainstorming breakfasts to tap into employee innovation. It is billed as an 'opportunity to explore ways of turning bright ideas into better business', as reported by Onrec.com.

The Ideas UK website is giving people who sign up to the scheme access to an ideas toolbox, an online discussion group and their own area on the website.