The importance of a good reputation
Reputation counts in business, according to a new survey that found customers are happy to pay more for goods and services from a firm they trust.
Businesses looking to create a good reputation should look closely at their customer service - 48% of those quizzed for the Confederation of British Industry (CBI) poll said this was the characteristic that most helps an enterprise build its reputation.
Products and services living up to expectations was the most important factor for 36%.
The survey said that Marks & Spencer is the business that has Britain's best reputation, followed by the John Lewis Partnership and then the Virgin Group.
