The idea is to replace the current confusing situation, where there are a range of different logos, with a standard one so that consumers know what can and cannot be recycled.

The BRC and WRAP have launched a consultation with central and local government, manufacturers and shops to ensure the scheme is accepted across the board. It's hoped the new logo will be in use early in the New Year.

A BRC spokesman said:

"Retailers recognise they are uniquely placed to change customers' behaviour and help the Government achieve its waste reduction targets. Ideally material that's recyclable in one area would be recyclable everywhere but, so far, it isn't.

"Local inconsistencies cannot be allowed to thwart a standardised label which will help millions of customers and mean more of what can be recycled is collected."