Glamorous Bra Straps was started following demand from ladies who wanted to proudly display their straps, rather than struggle to conceal them.

The business, based in New Malden, Surrey, provides bra straps made from Czech and Chinese glass and crystal that can be used with bras that have detachable straps. It currently has more than 150 hand-made straps in its collection, with customers based in Europe, the US and Africa.

As reported on the Your Local Guardian website, this success has seen the business shortlisted for the Gift Association's Best Gift of the Year Award, the winner of which will be announced at a gala evening at the Grovesnor House Hotel in London on June 19.