Firms offered help to reduce packaging
Retailers are being encouraged to reduce the amount of packaging they use with the help of an online guide.
The Waste & Resources Action Programme (WRAP) has produced the Guide to Evolving Packaging Design, which includes advice on responding to customer expectations, best business practice and the cost and environmental benefits of reducing packaging.
WRAP says consumers are unhappy about the amount of packaging they now receive with goods and that the cost of packaging is rising.
