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Educational toy hits high street

An educational teddy bear that appeared on TV programme Dragon's Den, is making its debut on the high street.

Dragons Theo Paphitis and Peter Jones agreed to invest in the iTeDDy, which features an MP4 media player, educational activities, games and music.

It will be available in all British and Irish Argos stores, as well as online.

The Dragons hope the teddy bear will become this Christmas' must-have toy, the Manchester Evening News reported.

 
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