eTradesmanInsurance offers the essential public, product and employee policies online. Its unique selling proposition is that clients can change or renew their policy at any time of the day or night.

Spokesman Matt Whitley said:

"For instance, you might take on an extra temporary employee for a particular contract. You can add his details to the eTradesman cover within minutes, you can print out the certificate there and then, and they are covered for work the next day."