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Survey reveals consumer attitudes to food

British consumers are concerned about healthy eating and food labelling, and have particular worries about the salt, sugar and fat content in food, according to research.

The Food Standards Agency (FSA) has published the results of its 'Consumer Attitudes to Food Standards' survey 2006. Key findings include the following:

  • The amount of salt in food is a concern for 54% of respondents, the amount of fat worries 46% and the amount of sugar concerns 43% of those polled. Only 12% of consumers say healthy eating is not a concern for them.
  • Food safety is less of a concern than healthy eating, but concerns about hygiene are highest in relation to takeaway food, fast food, restaurants and cafés.
  • The majority of respondents use supermarkets for most of their food shopping, but small, local grocery retailers and independents are important for 'top-up' shopping.
  • Some 39% of respondents avoid certain foods because of allergies, intolerances, religious reasons or personal preferences such as vegetarianism.
  • Two-fifths of respondents find food labels difficult to read, and a third think labels are hard to understand.
  • Nearly half of respondents are trying to increase their consumption of fresh fruit, and 40% claim fresh fruit is their most popular choice of snack.

The full report can be downloaded from the FSA's website, which also features a summary of the headline findings.

 
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