The Discovering Entrepreneurial Opportunities course at the London Business School (LBS) put students into groups of six or seven, and then asked them to come up with a new service or product, conduct market research and develop a prototype.

At the end of the project, the ideas were presented to the Enterprise 100 group of business angels at a trade show.

The scheme forms part of the LBS' MBA course. Previously it had been an optional module, but proved so popular that is has become a core part of the MBA programme. The trade show will also become an annual event, The Guardian reported.