Sweet success for Dragons' Den reject
A man turned down by the panel of investors on TV show Dragons' Den has had the last laugh - his product has been chosen to help promote this year's Comic Relief.
The business experts on the BBC TV show refused to fund Frank Lia's Chocpix idea - basically squares of chocolate with a 3D picture inside which can be seen when held up to the light.
Now, though, everyone who buys a Comic Relief Red Nose will receive a free Chocpix square.
Frank told The Northern Echo:
"With eight million Red Noses in circulation, each with a Chocpix chocolate square, this is our biggest order yet and is likely to make Chocpix a household name."
