Baby No Bumps is the brainchild of Susan Port, who is now distributing the foam and cotton hats throughout the UK and Europe. She first saw the hats on a Canadian website.

Susan told Women into the Network (WIN):

"My son and I had tried to develop something similar because we were concerned about young children falling and bumping their heads.

"Young children’s skulls are so vulnerable as with my own children I worry about the long-term effects, so it is paramount to protect them from potential bumps."