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New site for buying Second Life businesses

The Second Life computer game, which has taken the web by storm and created real-life millionaires through its virtual business community, is to establish a new business trading site.

Second Life has teamed up with online media group Dynamis plc, which publishes the BusinessesForSale.com website, along with digital communications agency The Guild. Together they will create a 'business for sale exchange' site in Second Life's virtual world.

There are now thousands of real businesses operating in Second Life. The new site will allow Second Life citizens - known as 'Avatars' - to buy and sell their virtual ventures for real cash.

The Business Exchange site will be completed in March, and Avatars will be able to advertise an opportunity for 250 Linden dollars - the currency in the virtual community - per week (around 50p). The site will also feature meeting rooms, an exhibition hall and a networking zone.

The Guild's director, Kaoru Sato, said:

"Not everyone has the time to develop and build their own Second Life business. The Business Exchange will give people a unique opportunity to buy a ready-made Second Life business."

 
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