The SME Indicator, created by web hosting firm Fasthosts, also relates small businesses to types of car. The three kinds are identified as:

• Personal Users (The Compact) - a business of between one and five staff, with small websites that are only updated occasionally.
• The Entrepreneur (The Convertible) - versatile and dynamic, with good ideas and regularly updated sites.
• The Serious User (The Sports) - high-performance firms with the latest technology, because the Internet is a vital part of their business.

Fasthosts' Stephen Holford said:

"You wouldn't be enticed to purchase from a shop that hasn't changed its window display for the past two years, so why should the web be any different?"