Lipstixandgearstix.com is the brainchild of Kim and Sue Brown and will initially focus on the north east of England.

Kim worked as a marketing manager for car dealership Jennings for a decade, while Sue was a marketer with a number of major retailers.

Sue told icNewcastle:

"Women are the fastest-growing market in both new and used cars, and a lot of manufacturers are addressing them.

"We think some women feel intimidated by dealerships and may prefer to browse online first."

The website works by dealerships paying for listings, while advertising space is also available for other products.