Five farmers are advertising themselves on Calon Wen milk, using the slogan 'Fancy A Farmer'. Iwan Jones, who is a director of the milk firm and is single, is running the scheme with online dating agency Pishyn (Welsh slang for gorgeous).

He told the BBC:

"Calon Wen was founded to support family farmers but a quarter of our members are single, which was becoming a bit of a joke.

"We want to encourage farmers to consider online dating as a fun way of meeting people."