How not to do PR
Household names Cadbury and Heinz have been singled out as being behind the worst public relations disasters in the West Midlands in 2006.
A straw poll by the Birmingham Post asked PR professionals who had got it most wrong.
PR firm Armadillo voted for Heinz's decision to shut its HP Sauce factory in Birmingham, while Quicksilver PR opted for Cadbury's handling of the salmonella scare.
Nationally, the Paul McCartney-Heather Mills divorce saga topped a poll of the PR disasters of the year.
