Marketing Magic advises on a number of skills and techniques - demonstrated by sleight of hand by Paul Finch, a magic fan and North East Business and Innovation Centre (BIC) marketing services manager.

He told icNewcastle:

"Love it or hate it, magic has the power to change the way we think and learn.

"Likewise, innovative marketing tools and techniques can alter the way a business operates and the rate at which it grows."

The BIC was so pleased with the reception for Marketing Magic, it has now launched Website Magic, a training course in a similar vein.