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Avon relaunches with an eye on the male market

In a world where cosmetics are big business, door-to-door Avon ladies (and gentlemen) are struggling to compete.

After seeing its company shares fall in value by 30% in the last 18 months, the global group is to start advertising its products again - something it hasn't done on a sustained basis in the UK since the 1960s.

It has a new motto - 'A company for women with a few good men'.

As well as selling male grooming products, around 5% of the workforce is made up of Avon men, such as Ross Craig from Sunderland.

He told the BBC he has a potential annual income of £90,000 from the business.

 
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