Just like the many mothers who have started businesses inspired by their children's needs, Cumbrian hill farmer Simon Wood came up with The Warm Welly Company because his two-year-old twin boys complained about cold toes in their wellingtons during the spring lambing season.

Simon felt guilty because he had neoprene-lined wellies and was "as warm as toast", but it seemed no one made the same type of boots in small sizes.

So he designed a smaller version of the boots and went to China to have them made.

He told icNewcastle:

"I had to go on a business course and find out all about importing, websites, marketing and PR, but now it's all systems go."

The wellies are available up to a size two but Simon is hoping to develop a range in larger sizes.