Donna Caldwell, a former fashion student who runs L'Amour Bridal in South Shields, Tyne and Wear, is creating L'Amour Curves for brides with fuller figures.

She told icNewcastle:

"I had customers coming to me saying they had been shoehorned into a size 14, held together at the back with elastic bands or bull dog clips, when they were a size 26 and how demoralising it was for them."

Donna plans to launch the new range with a fashion show, which will feature a model wearing a size 32 wedding gown.