Ling Valentine, who moved to the UK after meeting husband Jon, runs Ling's Cars from a room in her house in Gateshead, Tyne and Wear.

The car leasing firm puts customers in touch with dealerships and finance firms. But the website itself is something else - with free giveaways such as Chinese money...and baby food for moaning customers.

Ling told icNewcastle:

"With personality, I think people enjoy it more - our customers really enjoy the site. They go to look for a car, but spend the whole day looking at my website."