They're getting an early warning from the Home Grown Cereals Authority, which is preparing for Farmhouse Breakfast Week.

Although the annual campaign doesn't start until 21 January next year, a guide has been produced for people thinking about taking part.

Spokeswoman Rebecca Geraghty told The Journal:

"The backing of the farming sector has been invaluable in delivering positive messages about the nutritional benefits of breakfast, the need for a healthy, balanced diet and a celebration of UK regional food excellence."