People do open direct mail
Good news if you use direct mail - Brits actually open four out of five of the unsolicited letters that arrive through the letterbox.
Nationally, we receive around 3.4 billion unsolicited items annually, with credit card companies sending out the most. These are actually more likely to be opened than leaflets from firms or appeals from charities, according to a report by Marketing magazine.
But the actual response rate isn't that good - only between 1% and 3% is replied to, The Scotsman reported.
