The 'Escape the Rat Race' CD features messages and advice to help both businesses and consumers "escape the daily treadmill" and find time to pursue their dreams.

It's been co-authored with hypnotherapist Glenn Harrold and is being sold via Amazon.

However, Freelance UK reports that another former dragon, Doug Richard, rejected the opportunity to endorse the product when Elnaugh contacted him.

And the former chief exec of failed 'lifestyle experience' company Red Letter Days even seems to doubt the idea herself, admitting that:

"It sounds just a bit kooky and ridiculous.�