That's the advice from entrepreneur Darren Richards, who founded DatingDirect.com, Britain's biggest online dating agency.

He says the whole look and feel of a business website could mean the difference between success and failure.

"Customers can decide in a millisecond whether you are a professional business or not. It doesn't matter if you think you've got a good product, if your webpage doesn't look right, there's an error message or it takes a long time to load, people will go elsewhere."

Read more of Darren's tips on the icBirmingham website.