That's the opinion of Richard Duvall, the man who started e-bank Egg, who was speaking at the B2B Wales event at the Millennium Stadium in Cardiff.

He believes technology is the driving force behind the new trend of individualism among consumers, demonstrated by the success of ventures like eBay and Amazon, icWales reported.

He said:

"I think this is the biggest change we will ever see. It is bigger than the Internet, as people are changing the way they think.

"The consumer revolution we all grew up with, which defined the rules of that society, is giving way to a new individual revolution."