Hot new referral trend
More and more firms are using the concept of 'referral rewards' to attract new customers.
It's a simple concept that appeals to consumers because they can get something - usually a free gift, a discount or some other special offer - in return for simply recommending a product or service that they use anyway. The appeal for firms lies in the fact that referral offers are an easily implemented way to gain new custom.
This month's trend-watching Springwise magazine features an article about a new idea that's capitalised on this new trend simply by making referral offers available to consumers looking for goods and services.
The MutualWin site basically helps referral givers and seekers to find each other: referrers post information about the offer on the site, and visitors then search the available offers by category or location. Once they've found something that appeals, they contact the referrer by e-mail and arrange to split the proceeds. Anything can be listed on the site, and there's a discussion board to make the whole thing even more interactive.
