The Pipeline Card is a discount tool developed in an effort to reduce fuel costs by the power of bulk-buying.

Large companies have been negotiating discounts on fuel for company car fleets for years, usually by guaranteeing a minimum level of custom. But the Pipeline Card aims to offer this bulk-buying power to smaller businesses and the general public. The scheme currently has over 100,000 members, and a discount of between 5p and 10p per litre is being negotiated with a major national fuel retailer. This will be available across most of the UK. The service is free to join, and could amount to a useful cost-cutting tool for small firms.