Trendwatching is a monthly newsletter chronicling the latest consumer trends sweeping both sides of the Atlantic. The service has recently been developed further by the introduction of the Trend Unit.

The Unit contains both general information about what trends are and why they are important for businesses, as well as a categorised database of current consumer crazes. Massclusivity, hygienia, no-frills chic and transumerism are among the topical trends described in detail, with lists of the business opportunities and ideas emerging from each new fad.