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Your EnterQuest Bulletin - 24 August 2004

Thought for the week: "Money can't buy happiness; it can, however, rent it." Anonymous

In this week's issue:

  • how to avoid embarrassing mistakes
  • leasing business premises - what to watch out for
  • which browser would work best for you?
  • strange and unusual patented ideas

Marketing tip

How to avoid embarrassing (and costly) mistakes

Microsoft has recently introduced a programme of geography classes for its staff, after senior officials admitted that a series of mortifying faux pas have cost the software giant hundreds of millions of dollars and offended international governments.

The problem? A lack of basic geographical awareness. Not knowing enough about the business culture and etiquette of other countries is a recipe for disaster for any business hoping to sell products or services, network with new partners, or just generally try to make waves abroad.

And while a small business is unlikely to suffer the multi-million dollar losses that a company with Microsoft's global reach might have to face, it does no harm to beef up your knowledge of global business culture and even - if necessary - basic geography.

Microsoft's bloomers have included:

  • Using Arabic chanting in a street fighting game - which turned out to be from the Koran, and a serious insult to Islam.
  • Showing the Korean national flag in reverse.
  • Showing the disputed Jammu-Kashmir region as not being part of India on a map - an offence under Indian law.

A basic awareness of geography can help you avoid the humiliating - and often expensive - mistake of offending international customers, and can also be helpful when dealing with customers in other parts of the UK. It's easy to assume that your geography is good - but can you honestly say you know which of counties Clare, Donegal and Tyrone are in Northern Ireland, and which are in the Republic?

You can find comprehensive advice on international business culture at http://www.executiveplanet.com or http://www.cyborlink.com/besite. And check out http://www.statistics.gov.uk/geography/beginners_guide.asp for basic UK geography guidance from the Office for National Statistics - the page also contains useful demographic information.

The UK Small Business Marketing Bible contains hundreds more tips and tactics for boosting your sales using proven marketing strategies that work no matter what product or service you sell.

Legal tip

Leasing business premises - what to watch out for

Taking up a lease on business premises - whether it's a workshop, an office, or a studio in a council-run business centre - is one of the most complicated things a new business can be faced with. So it's pretty vital that you get the contract looked over by a solicitor to make sure it's right for you and your business.

Before that, it's worth thinking about how the premises relate to your future business plans, and asking one or two questions.

  • Is the building in good condition, or has the landlord promised to make it shipshape before you move in? If not, it will be worth making a 'schedule of condition' before moving in. This simply means making a list of repairs needed, backing it up with photographs, and getting the landlord's signature at the bottom.
  • Who will be responsible for repairs - you or the landlord? Some agreements require the tenant to do all the repair work, but this is risky for a small business because it could involve structural repairs. Much better would be an 'internal repairing lease', where the tenant is only responsible for smaller repairs indoors.
  • Does your business activity comply with the permitted use of the building? Permitted use is usually decided by the local council, but there's no reason why you can't apply to have it altered.
  • What will happen at the end of the lease? The landlord must give six or twelve months notice to quit, but where notice isn't given you are protected from eviction, and you're entitled to request an extension.
For hundreds more scenarios, frequently asked questions and tips on complying with and understanding the laws that apply to small businesses, check out our new service, the Red Tape BUSTER

IT tip

Which browser would work best for you?

Mention Microsoft's Internet Explorer in the company of a techie, and you're likely to get rolled eyes and snorts of contempt. Why? Well, as you'll have noticed if you read our IT tips religiously, Explorer isn't terribly secure against viruses, phishers and spyware. Or at least, it's secure today if you've downloaded the latest patch, but it might not be secure tomorrow.

Trying out a different browser can bring peace of mind, and even the approval of those techies. Here are four of the most popular:

  • Netscape (http://channels.netscape.com/ns/browsers/default.jsp) have just released the latest version of their browser. It takes a slightly different form to Explorer because you navigate using tabs - there's a picture here http://www.softpedia.com/public/scripts/photohero/10-1-4 which gives an idea of how that works.
  • Opera (http://www.opera.com) claims to be the fastest browser on earth. There are two versions - one that works fine with Java, and one which doesn't but is much quicker to download. See http://www.opera.com/docs/screenshots/750/01 for a screenshot.
  • You may not have heard of Firefox (http://www.mozilla.org/products/firefox), but it's acquired some serious fans over recent months. In fact, they claim that by using it you'll double what you get out of the Internet. The support site http://texturizer.net/firefox has more details.
  • Finally, Mac users could try Apple's Safari (http://www.apple.com/safari). Its main claim is its superior speed compared to Microsoft, but it also works with tabs and organises browsing in a different way.

    All four of these browsers are popular alternatives to Internet Explorer. But you should be aware there's no guarantee of their security. Just because hackers and other rogues are targeting Microsoft at the moment, doesn't mean they won't turn their attention to other systems in future.

    New business idea

    Each week we provide you with summaries of some popular or emerging business ideas in the UK.

    Here is this week's idea:

    Just one word

    Do you know what the word 'wiki' means, in Internet terminology?

    a. a trick that helps you use the Internet
    b. a computer virus that only affects mobile phones
    c. a website on which content can be created and edited by anyone
    d. a spoof or parody website

    Answer at the end of Bulletin.

    Did you know?

    Quarter of year lost to red tape

    We usually steer clear of boring you with details of "the latest business survey" in these bulletins, but the results of this one were so interesting that we had to share them with you. According to recent research by international legal experts LexisNexis, small businesses are losing a whopping 12 working weeks annually to the hassle, headaches and heartache caused by red tape. That's a quarter of the working year - and respondents reported that health and safety regulations are the worst culprits, closely followed by the nightmare that is tax legislation.

    You can read the survey results at:
    http://www.ukredtapebuster.com/survey

    Keeping the scammers at bay

    Get-rich-quick scams are another major bugbear for small businesses, which often get sucked in by clever scammers due to lack of experience. Swindles offering free advertising space in publications that turn out not to exist are a particular favourite at the moment, and the DTI has surprised everyone by taking action and publishing a pretty useful series of tips on how you can keep yourself safe from these and other rip-offs.

    Get the tips at:
    http://www.dti.gov.uk/ccp/scams/recognise.htm#howtoprotect

    Worth a visit

    It'll never work ...

    If you're stuck for an inspirational idea, why not browse the Patent Office's examples of strange and unusual patented inventions? A series of websites are listed where you can research some of history's more eccentric patent applications. Not all the wacky patents made it through to actually being produced, so you just might hit upon inspiration or an idea that can be tweaked to suit your own purposes!

    Find inspiration at:
    http://www.patent.gov.uk/media/briefing/strange.htm

    Transport Direct to your doorstep

    This trial website is a good resource if you're planning an important journey. It contains up to date information about problems with roads, rail, sea and air travel, and location maps organised by postcode, city/district, and even by the name of the train station or airport. You can also view the departure boards for all mainline national rail stations and some bus depots. Not all regions are covered yet, and Northern Ireland not at all, but the site is under development and worth bookmarking as a future one-stop transport information resource.

    Check out the trial version at:
    http://www.transportdirect.co.uk/TransportDirect/en

    Passport to IT skills

    The Sector Skills Council for IT, E-Skills UK, has developed a new online tool called 'Passport', which enables you to self-assess your own IT skills and those of your staff and put together a tailor-made training programme to fill any skills gaps you discover. The profile it devises for you is unique, and means you can keep track of all your future IT needs as your business grows, so that you're never left staring at a blank screen in despair. The scheme covers four areas: basic computing; using everyday applications like e-mail and the Internet; handling more complex programs like spreadsheets and databases; and how well you can actually apply all this wonderful know-how to your daily business.

    Passport costs £10 + VAT for one year or £25 + VAT for three years. To find out more about it, click on:
    http://www.e-skillspassport.com

    Worth a read

    One of the biggest challenges faced by start ups is navigating the complicated and often drawn out process of applying for funding - particularly when they're planning to bid for a highly competitive government grant or funding from a charitable resource like the National Lottery. This book takes you through the bid writing process, setting out the steps in a straightforward and readable style and providing practical exercises to help you assess how fundable your business or project actually is. Check out:

    Worth a read

    Guide to Bidding, by Jenny Middleton


    Just one word answer

    The answer is c)

    A wiki (pronounced "weeky") is a website or collection of web pages that enables users to add their own content, just as with a discussion forum or blog, but also allows that content to be edited by others quickly and simply. This is sometimes referred to as 'wikiwiki', which has evolved from the Hawaiian word meaning 'super fast'.


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    Good luck

    The EnterQuest Team

    This information is meant as a starting point only. Whilst all reasonable efforts have been made, the publisher makes no warranties that the information is accurate and up-to-date and will not be responsible for any errors or omissions in the information nor any consequences of any errors or omissions. Professional advice should be sought where appropriate.


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