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Your EnterQuest Bulletin - 24 August 2004
| Thought
for the week: "Money can't buy happiness; it can, however,
rent it." Anonymous |
In
this week's issue:
- how
to avoid embarrassing mistakes
- leasing
business premises - what to watch out for
- which
browser would work best for you?
- strange
and unusual patented ideas
Marketing
tip
How
to avoid embarrassing (and costly) mistakes
Microsoft has recently introduced a programme of
geography classes for its staff, after senior officials admitted
that a series of mortifying faux pas have cost the software giant
hundreds of millions of dollars and offended international governments.
The problem? A lack of basic geographical awareness.
Not knowing enough about the business culture and etiquette of other
countries is a recipe for disaster for any business hoping to sell
products or services, network with new partners, or just generally
try to make waves abroad.
And while a small business is unlikely to suffer
the multi-million dollar losses that a company with Microsoft's
global reach might have to face, it does no harm to beef up your
knowledge of global business culture and even - if necessary - basic
geography.
Microsoft's bloomers have included:
- Using Arabic chanting in a street fighting game
- which turned out to be from the Koran, and a serious insult
to Islam.
- Showing the Korean national flag in reverse.
- Showing the disputed Jammu-Kashmir region as
not being part of India on a map - an offence under Indian law.
A basic awareness of geography can help you avoid
the humiliating - and often expensive - mistake of offending international
customers, and can also be helpful when dealing with customers in
other parts of the UK. It's easy to assume that your geography is
good - but can you honestly say you know which of counties Clare,
Donegal and Tyrone are in Northern Ireland, and which are in the
Republic?
You can find comprehensive advice on international
business culture at http://www.executiveplanet.com or http://www.cyborlink.com/besite. And check out http://www.statistics.gov.uk/geography/beginners_guide.asp
for basic UK geography guidance from the Office for National Statistics
- the page also contains useful demographic information.
The UK
Small Business Marketing Bible contains hundreds more tips
and tactics for boosting your sales using proven marketing strategies
that work no matter what product or service you sell.
Legal
tip
Leasing
business premises - what to watch out for
Taking up a lease on business premises - whether
it's a workshop, an office, or a studio in a council-run business
centre - is one of the most complicated things a new business can
be faced with. So it's pretty vital that you get the contract looked
over by a solicitor to make sure it's right for you and your business.
Before that, it's worth thinking about how the premises
relate to your future business plans, and asking one or two questions.
- Is the building in good condition, or has the
landlord promised to make it shipshape before you move in? If
not, it will be worth making a 'schedule of condition' before
moving in. This simply means making a list of repairs needed,
backing it up with photographs, and getting the landlord's signature
at the bottom.
- Who will be responsible for repairs - you or
the landlord? Some agreements require the tenant to do all the
repair work, but this is risky for a small business because it
could involve structural repairs. Much better would be an 'internal
repairing lease', where the tenant is only responsible for smaller
repairs indoors.
- Does your business activity comply with the permitted
use of the building? Permitted use is usually decided by the local
council, but there's no reason why you can't apply to have it
altered.
- What will happen at the end of the lease? The
landlord must give six or twelve months notice to quit, but where
notice isn't given you are protected from eviction, and you're
entitled to request an extension.
For hundreds more scenarios, frequently asked questions and tips on
complying with and understanding the laws that apply to small businesses,
check out our new service, the Red Tape BUSTER
IT
tip
Which
browser would work best for you?
Mention Microsoft's Internet Explorer in the company
of a techie, and you're likely to get rolled eyes and snorts of
contempt. Why? Well, as you'll have noticed if you read our IT tips
religiously, Explorer isn't terribly secure against viruses, phishers
and spyware. Or at least, it's secure today if you've downloaded
the latest patch, but it might not be secure tomorrow.
Trying out a different browser can bring peace of
mind, and even the approval of those techies. Here are four of the
most popular:
Netscape (http://channels.netscape.com/ns/browsers/default.jsp) have
just released the latest version of their browser. It takes a slightly
different form to Explorer because you navigate using tabs - there's
a picture here http://www.softpedia.com/public/scripts/photohero/10-1-4
which gives an idea of how that works.
Opera (http://www.opera.com) claims to be the fastest browser on
earth. There are two versions - one that works fine with Java, and
one which doesn't but is much quicker to download. See http://www.opera.com/docs/screenshots/750/01 for a screenshot.
You may not have heard of Firefox (http://www.mozilla.org/products/firefox), but it's acquired
some serious fans over recent months. In fact, they claim that by
using it you'll double what you get out of the Internet. The support
site http://texturizer.net/firefox has more details.
Finally,
Mac users could try Apple's Safari (http://www.apple.com/safari). Its main claim is its superior
speed compared to Microsoft, but it also works with tabs and organises
browsing in a different way.
All four of these browsers are popular alternatives
to Internet Explorer. But you should be aware there's no guarantee
of their security. Just because hackers and other rogues are targeting
Microsoft at the moment, doesn't mean they won't turn their attention
to other systems in future.
New
business idea
Each
week we provide you with summaries of some popular or emerging
business ideas in the UK.
Here
is this week's idea:
Just one
word
Do
you know what the word 'wiki' means, in Internet terminology?
a. a trick that helps you use the Internet
b. a computer virus that only affects mobile phones
c. a website on which content can be created and edited by anyone
d. a spoof or parody website
Answer at the end of Bulletin.
Did
you know?
Quarter
of year lost to red tape
We usually steer clear of boring you with details
of "the latest business survey" in these bulletins, but the results
of this one were so interesting that we had to share them with
you. According to recent research by international legal experts
LexisNexis, small businesses are losing a whopping 12 working
weeks annually to the hassle, headaches and heartache caused by
red tape. That's a quarter of the working year - and respondents
reported that health and safety regulations are the worst culprits,
closely followed by the nightmare that is tax legislation.
You can read the survey results at:
http://www.ukredtapebuster.com/survey
Keeping
the scammers at bay
Get-rich-quick scams are another major bugbear
for small businesses, which often get sucked in by clever scammers
due to lack of experience. Swindles offering free advertising
space in publications that turn out not to exist are a particular
favourite at the moment, and the DTI has surprised everyone by
taking action and publishing a pretty useful series of tips on
how you can keep yourself safe from these and other rip-offs.
Get the tips at:
http://www.dti.gov.uk/ccp/scams/recognise.htm#howtoprotect
Worth
a visit
It'll
never work ...
If you're stuck for an inspirational idea, why
not browse the Patent Office's examples of strange and unusual
patented inventions? A series of websites are listed where you
can research some of history's more eccentric patent applications.
Not all the wacky patents made it through to actually being produced,
so you just might hit upon inspiration or an idea that can be
tweaked to suit your own purposes!
Find inspiration at:
http://www.patent.gov.uk/media/briefing/strange.htm
Transport
Direct to your doorstep
This trial website is a good resource if you're
planning an important journey. It contains up to date information
about problems with roads, rail, sea and air travel, and location
maps organised by postcode, city/district, and even by the name
of the train station or airport. You can also view the departure
boards for all mainline national rail stations and some bus depots.
Not all regions are covered yet, and Northern Ireland not at all,
but the site is under development and worth bookmarking as a future
one-stop transport information resource.
Check out the trial version at:
http://www.transportdirect.co.uk/TransportDirect/en
Passport
to IT skills
The Sector Skills Council for IT, E-Skills UK,
has developed a new online tool called 'Passport', which enables
you to self-assess your own IT skills and those of your staff
and put together a tailor-made training programme to fill any
skills gaps you discover. The profile it devises for you is unique,
and means you can keep track of all your future IT needs as your
business grows, so that you're never left staring at a blank screen
in despair. The scheme covers four areas: basic computing; using
everyday applications like e-mail and the Internet; handling more
complex programs like spreadsheets and databases; and how well
you can actually apply all this wonderful know-how to your daily
business.
Passport costs £10 + VAT for one year or £25 +
VAT for three years. To find out more about it, click on:
http://www.e-skillspassport.com
Worth
a read
One
of the biggest challenges faced by start ups is navigating the
complicated and often drawn out process of applying for funding
- particularly when they're planning to bid for a highly competitive
government grant or funding from a charitable resource like the
National Lottery. This book takes you through the bid writing
process, setting out the steps in a straightforward and readable
style and providing practical exercises to help you assess how
fundable your business or project actually is. Check out:
Just
one word answer
The answer is c)
A wiki (pronounced "weeky") is a website or collection of
web pages that enables users to add their own content, just
as with a discussion forum or blog, but also allows that content
to be edited by others quickly and simply. This is sometimes
referred to as 'wikiwiki', which has evolved from the Hawaiian
word meaning 'super fast'.
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Good
luck
The EnterQuest Team
This
information is meant as a starting point only. Whilst all reasonable
efforts have been made, the publisher makes no warranties that
the information is accurate and up-to-date and will not be responsible
for any errors or omissions in the information nor any consequences
of any errors or omissions. Professional advice should be sought
where appropriate.
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