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Your EnterQuest Bulletin - 21 September 2004
| Thought
for the week: "The best way to have a good idea is
to have lots of ideas." Anonymous |
In
this week's issue:
- a(nother)
guide to writing a business plan
- relationship
networking
- Disability
Discrimination Act - are YOU ready?
- the
end of the Internet?
Weekly
stir
We're
going back to the subject of business plans this week, and giving
you one of those priceless little nuggets of information that the
single most downloaded and read factsheet by subscribers to all
of our various services is - A Guide to Writing a Business Plan.
Which is incredible when you consider the fact that
the majority of new or currently trading small businesses don't
have a formal plan at all. And never will, other than the one that's
in their heads or scattered around various notebook scribblings,
e-mails, and other scraps of paper.
But maybe it's not so incredible when you consider
that just about every single business adviser in the UK, many of
whom happen to be our customers, will be suggesting to their budding
small business punters that they need to have a written business
plan before they start trading.
So get to the bloomin' point, we can hear you screeching
at the screen.
The point is that having a business plan is not
the be-all and end-all for anyone setting up, running, or aspiring
to grow a small enterprise. Or at least, having a single written
document that tells the complete story (for entrepreneur read clairvoyant)
about how you will plant your little business acorn and grow it
into an enormous, profit-generating forest of money trees in the
blink of an eye. Yeah, right.
The point, and yes we're getting to it, is that
in the real world of start ups and small businesses it's not actually
having "a plan" that's important, but having "plans", and lots of
them.
You need a plan for just about every critical part
of your business, and you should certainly have these written down,
no matter how short and sweet they are. And they should be read
and understood by everyone involved with each relevant area of your
enterprise.
An advertising plan, a financial forecast plan,
a sales plan, a purchasing plan, a recruitment plan, an Internet
plan, a legal compliance plan, a direct mail plan, a succession
plan, a disaster plan, an exit plan, and so on.
And you can do this easily according to the stage
you are at with your new venture, focusing on the particular priorities
that relate to your unique business situation. Make a list of the
most important aspects of the business you want to address, and
for each one start off by jotting down, on a single side of paper,
a summary of what you want to achieve and how you propose to achieve
it.
If you need to write more, or do more research,
you can do this for each aspect of your business as you find the
time.
Then, and if you really have the need, such as in
the case of requiring a prospectus to present to a bank or other
funder to raise finance, you will be much better placed to quickly
pull together a single master business plan for exactly that purpose.
But concentrate on your real priorities first. Plan
in small chunks, and get the detail right so you've got some immediate
targets and objectives to get yourself working on.
Marketing
tip
Relationship
networking
Many small business owners realise that there's
a marketing opportunity in every person that they meet, and we'll
bet that plenty of you have got your 30-second "elevator pitch"
off pat.
But in today's digital world, there are plenty of
other opportunities to network with, and sell to, contacts with
whom you have formed some sort of relationship without ever having
shaken their hand.
Just consider the number of places you "meet" people
every day:
- weblogs, newsgroups and online communities you
read or contribute to.
- e-mails your business receives and sends.
- suppliers and customers you call, or who call
you up.
These are the obvious contacts, the ones who have
a direct relevance to your business, or at least to your business
sector. There are many, many more indirect contacts that may or
may not prove useful, who you meet through friends, at trade shows,
while visiting the printer with your latest batch of mailshots ...
you get the idea.
'Relationship networking' is where you make a list
of all these contacts, refine it, and then work on it, in much the
same way as you work on any relationship, in order to make sure
it's mutually beneficial. There are three key aspects to this:
1) Keep in touch with people regularly.
2) Make sure that when you try to sell someone something, you're
also making them an offer that will benefit them.
3) And most importantly of all - don't expect people in your relationship
network to help your business out if you're not willing to do the
same for them.
The following is a list of ideas for ways you can
get your relationship network to boost your own business, while
at the same time offering benefits to them:
- Bundle your products together with those of one
of your contacts to create a combined special offer, or offer
customers of one of your non-competing contacts a discount if
they also buy something from you.
- Send your online or hard copy newsletter to your
contacts' customers, and allow them to do the same with your customers.
- Place reciprocal links on each other's websites.
- Make an investment together: split the cost of
buying a new state-of-the-art scanner and then share the equipment
on an alternate-months basis.
More advice on relationship networking can be found
here.
The UK
Small Business Marketing Bible contains hundreds more tips
and tactics for boosting your sales using proven marketing strategies
that work no matter what product or service you sell.
Legal
tip
Disability
Discrimination Act 1995 - are YOU ready?
We've talked about the Disability Discrimination
Act quite a lot this year, but it's worth taking a quick look at
exactly what 1 October will bring.
That's the date when the final clauses of the 1995
Act will be brought in. Businesses with 15 or fewer employees may
have to make "reasonable adjustments" to avoid discriminating against
employees - present or future. And businesses of any size may also
have to adapt their workplace by removing physical barriers hindering
or preventing disabled access to their premises.
There are no hard and fast rules, however, and the
Government's Disability Unit recommends a common sense approach.
To help, they've published a list of examples of what might be a "reasonable" adjustment.
Sole traders are less likely to be affected by these
provisions. Somebody working alone in a workshop with no public
access will probably be unaffected. But if you run a shop, for example,
you may have to arrange your premises so that the disabled will
be able to enter and move around.
The Disability Unit emphasises that big businesses
can afford to make adjustments that are beyond the financial reach
of smaller firms, but also concludes that the Act is an opportunity
for businesses of all sizes to open up to a new clientele.
There are more suggestions about complying with
the law here.
The Red Tape BUSTER also has a range of information
about the Act, and hundreds of other scenarios, factsheets and frequently
asked questions.
IT
tip
Patching
and updating Windows
Windows seems to be under permanent siege from hackers,
worms, spyware and scumware these days. So it pays to keep your
PC updated with the latest patches and service packs Microsoft offers.
However, with the proliferation of versions - XP Millennium, 2000,
and so on - it can take a bit of time before you work out which
downloads you need to combat any given threat.
But there are ways of making life a bit easier when
it comes to updates.
- Firstly, it's worth remembering there's a difference
between service packs and patches. Service packs are released
on the second Tuesday of each month, and they're basically a bundle
of all the updates and patches written over the month. Patches
are much smaller, and they're designed to deal with a specific
urgent threat such as a new worm. Microsoft releases them as soon
as it can.
- If you're reasonably familiar with computers
in general, it's a good idea to sign up to Microsoft's e-mail alert service - it gives you a list of patches
available and which version of Windows they can be applied to.
The threats are labelled according to urgency, and you can make
a decision on whether or not to go ahead and download the relevant
patch.
- If you're not confident enough to decide what
your system needs or doesn't need, you can let Microsoft decide
for you. When you're online, click your Start button (at the bottom
left of your screen), and then Windows Update. You'll be transported
swiftly to the relevant part of the Microsoft website, where you
can find out what updates your computer needs. Then you can download
and install the ones you choose in a single click.
Still baffled? There's a user-friendly guide to patch management and the Microsoft support website
is also worth visiting.
New
business idea
Each
week we provide you with summaries of some popular or emerging business
ideas in the UK.
Here
is this week's idea:
Just one
word
Do
you know what the word 'bellwether' means?
a. a virus-infected e-mail which looks like it's
from a friend
b. a legal term for something that has two opposite meanings
c. an indicator of trends
d. an unusually favourable market
Answer at the end of Bulletin.
Did
you know?
The
end of the Internet as we know it?
The Internet might be about to collapse under its
own weight, if you can believe everything you read. Global technology
firm Intel said last week that the technology the Internet is based
on is more than 30 years old, and can no longer support today's
volume of information and users. As millions more users in developing
nations gain Internet access, Intel reckons the system will buckle
under the pressure. Intel's claims have been backed up by other
leading communications firms, and it has set out a strategy for
updating the Internet's network, which would make it more reliable
by monitoring and re-routing traffic to combat surges in usage.
However, other sceptics are claiming that the 'end
of the world' scenario has been overstated, and are dubbing Intel's
proposal the 'Intelnet', as the strategy - yes, you've guessed it
- pivots on the use of Intel's products to save the day.
Get a load of Intel's warnings, plus the sceptics'
reaction, at:
http://www.contractoruk.com/news/001697.html
Government
addresses e-security at last
The Government has finally decided that it's high
time it got around to addressing the issue of IT security in today's
worm-filled, spyware-saturated digital world. Unbelievably, there's
still no central Government resource for businesses and consumers
to get advice and support on issues relating to computer crime,
identity theft, virus attacks and related issues.
Hopefully this will soon be available as part of
a new campaign, but for now you can browse this list of existing
Government websites and information resources on the topic of e-security
at:
http://www.egovmonitor.com/features/esecurity.html
A
clean bill for caterers?
All food premises, including restaurants, pubs and
cafés, might soon have to display the results of hygiene inspections
so that customers can read them, if the Chartered Institute of Environmental
Health (CIEH) gets its way. The proposals are currently under discussion,
and will apply regardless of whether you got top marks on your inspection
or did badly. Any business involved with catering needs to keep
up to date with this issue.
You can read more about the proposals at:
http://www.cieh.org/news/press/cpr2004/cpr2004008.htm
Worth
a visit
Amazon
squares up to Google
A few weeks ago, we mentioned that Amazon was planning
to launch its own search engine and we linked to the test version
they'd put online. Last Thursday, the official version went live
and you can put it through its paces for yourself. We think it's
pretty clever - as well as a list of links, it offers a column of
images, news headlines, and if you register it'll show a list of
your previous searches and results.
Check it out at:
http://a9.com
Wandering
eyes
Ever wondered what your customers actually look
at when they visit your website? You'd be surprised - according
to this site, people's eyes wander all over the screen. And there
are plenty of handy tips: short paragraphs work best, text is better
than pictures, and banner ads can sometimes be completely ignored.
With this in mind, maybe you can design a website with greater impact
and keep your customers interested for longer.
Run your eyes over the advice here:
http://www.poynterextra.org/eyetrack2004
What
a (infected) picture!
Microsoft's latest security bulletin has flagged
up a hole in the way its software deals with JPEG attachments (picture
files, to us dummies). The new flaw is being labelled "critical",
as it could allow an attacker to take complete control of your machine.
It affects users of Internet Explorer, Outlook and Word with Windows
XP, Server 2003 and Office XP operating systems. If you've already
got XP's Service Pack 2, you should be OK; if not, you should download
the patch Microsoft has released pronto.
We'll be having a critical look at Service Pack
2 next week. For now, have a read of Microsoft's own security update
at:
http://www.microsoft.com/security/bulletins/200409_jpeg.mspx
Worth
a read
This
e-book offers a candid look at the dot.com mania of the late 1990s.
Reasons for the boom are explained, and the book's narrative captures
the frenzy that accompanied dot.com fever while also giving a nod
to the lessons that should be learned. A fascinating read whether
your business is online or not, the book also offers a useful introduction
to the workings of the stock market. Check out:
Just
one word answer
The answer is c.
A bellwether is an indicator of trends. A bellwether stock,
for example, will give an idea of the direction a market is
heading in. It comes from the old shepherd's trick of attaching
a bell to the leader of his flock.
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Good
luck
The EnterQuest Team
This
information is meant as a starting point only. Whilst all reasonable
efforts have been made, the publisher makes no warranties that the
information is accurate and up-to-date and will not be responsible
for any errors or omissions in the information nor any consequences
of any errors or omissions. Professional advice should be sought
where appropriate.
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