Your EnterQuest Bulletin - Issue 207

Thought for the week
Thought for the week: "There's no secret about success. Did you ever know a successful man who didn't tell you about it?" Kin Hubbard

In this week's issue:

Small business answers

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If you're looking for a grant, or a source of help or further information about your local area or sector, send an e-mail with your query and location to the EnterQuest information team and we'll do our best to help.

Send your question to enterquest@cobwebinfo.com.

Scavenger small business research website
To access over 800 factsheets, guides and small business reports, go to www.scavenger.net.

Business owners' tips and tales

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The 'mumpreneur' who started up on her credit card

Jo Ashburner is the award-winning businesswoman behind the NooNoo Design Company, which produces children's comfort blankets. She was inspired to start the enterprise after watching her young son curl up to sleep with some of the fabric she had been using for her university design course.

But the business would never have been founded if Jo hadn't decided to return to university to study design.

"I suddenly became a single mum when I was still pregnant. I'm not a stay-at-home sort of mum. I have to be busy," she said.

Jo started up in business without any formal funding. She says applying for grants is "restrictive bureaucracy" - and believes the paperwork takes so long that you often need to pay someone else to do it for you. Plus, there's the possibility your application will be refused.

She said: "In the beginning it was credit cards. I just borrowed in my own name up to the eyeballs.

"There've been times when I've thought 'what the hell am I doing?'

"It's been incredibly hard and we have gone without. Unless you've got a solid, solid foundation, I wouldn't do it on a whim."

Jo spent 14 months working from 8am to 11pm to get her business off the ground. But in less than a year after the venture was launched, Jo and NooNoo have scooped a number of awards. Jo is the O2 X Grazia 2006 Businesswoman of the Year, while the NooNoo blanket took a Best Product accolade at the prestigious Maison&Objets show in Paris.

NooNoo is continuing to expand and is now in a stronger position to approach the banks for funding.

Jo said: "The graft that goes into making a business a success makes it all worthwhile. I don't sit back on my laurels at all, ever."

Legal tip

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TPS options for small businesses

If an individual or organisation that is registered with the Telephone Preference Service (TPS), the corporate TPS or the Fax Preference Service (FPS) makes a complaint about receiving unsolicited calls from your business, you'll face an official investigation and could be fined up to £5,000.

You can register as a member of the standard TPS by applying for a licence and choosing one of the three following membership categories:

  • An Annual Licence gives you unlimited access to the full TPS database (or a smaller regional subset). It costs £5,420 per year, scaling down to £545 per year for the smallest available (1%) subset of regional numbers.

  • An Ad-hoc Licence gives you access to the full database (or a regional subset) on an ad-hoc basis, so you can order a full or partial file whenever you carry out a marketing campaign. It costs £720 per year for full access, scaling down to £70 per year for the 1% regional subset.

  • An Associate Licence means you don't receive the data directly but instead it's sent to an agency that carries out your marketing for you. It costs £180.50 per year.

For the CTPS and FPS, the costs are as follows:

  • Annual Licence - £2,710 for full access, down to £270 for the 1% subset.
  • Ad-hoc Licence - £360 for full access, down to £35 for the 1% subset.
  • Associate Licence - £180.50.

All these costs are exclusive of VAT. Licence and membership application forms are available from the TPS and FPS websites.

There's also a pay-as-you-go online interrogation service designed for small businesses. To use it, you log on and type in the phone or fax number you want to check, and then receive confirmation of whether that number is registered with one of the TPS lists.

There's a minimum monthly charge of £50, which entitles you to search up to 500 numbers. Once registered, you receive a monthly bill based on the number of searches you've done (over and above the £50 minimum, searches are charged at 10p per number).

Read more about using and complying with the TPS lists in our helpful factsheet.

The UK Small Business Marketing Bible

For hundreds more practical tips and techniques to help you find new customers and increase sales on a shoestring budget, check out The UK Small Business Marketing Bible.


A world of business ideas

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Each week we provide you with summaries of some popular or emerging business ideas in the UK and elsewhere around the world.

  • Healthy fast food from New Zealand is to be piloted in Scotland with the opening of a branch of the Reload chain, which has made a name for its speedy smoothies, salads, juices and wraps.

  • Couch-sharing websites allow users to post details of spare couches, mattresses and floor space they have available, how many people they can accommodate, and any extras visitors can expect, such as home-cooked meals or information about the local area. People looking for a place to stay can then contact the users and take them up on their offer.

Top ten

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Worst mistakes in web design

Website navigation and usability guru Jakob Nielsen has published his latest top ten list of worst mistakes made by website designers. Each one is written about in Nielsen's typically candid style, and many signpost you to further tips on how to avoid these errors on your own site.

Here's how the list of mistakes looks for 2007:

1) Having poor search facilities.
2) Having PDF files for online reading.
3) Not changing the colour of hyperlinks that have already been visited.
4) Having large chunks of unscannable text that's difficult to read online.
5) Fixing the font size so users can't change it.
6) Having poorly keyworded page titles with low search engine visibility.
7) Having too many ads - or design elements that look like ads.
8) Inconsistent design that goes against commonly held expectations.
9) Opening up new browser windows.
10) Not answering users' questions.

Just one word

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Regularly improving your vocabulary is not just about learning a new word and its meaning. It will improve your general knowledge and make you feel and act smarter in all sorts of personal and business situations.

Do you know the meaning of the word 'extemporaneous'?

a) existing alongside or at the same time as
b) done without advance preparation or thought
c) outdated or old-fashioned
d) overblown or exaggerated

Answer at the end of the Bulletin.

How's your business radar?

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The following topical business issues have been recently reported in the media. Did your radar pick them up?

1) Which communications service is to be discontinued for home-based customers later this year, following an announcement from BT?

a) Dial-up Internet connections
b) Voice over Internet Protocol (VoIP) services
c) Integrated Services Digital Network (ISDN) Internet connections
d) Free evening and weekend calls for favourite numbers

2) Legislation known by the acronym 'Reach' is coming into force on 1 June - but what does the acronym stand for?

a) Recognised authority on evaluating catering hygiene
b) Registration, evaluation and authorisation of chemicals
c) Registered audit of ethical and clean hospitality
d) Regular evaluation and analysis of critical hazards

3) Which type of seafood has seen annual sales increasing at a rate of knots recently, overtaking even cod in the popularity stakes?

a) Squid
b) Crab
c) Langoustines
d) Mussels

Answers at the end of the Bulletin.

Did you know?

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Flexible working rules have been extended

New rights were granted from 6 April to allow people with caring responsibilities to request flexible working arrangements from their employers. Luckily, advisory and conciliation body Acas has published a booklet to help business owners understand and meet their obligations under flexible working legislation. The booklet, which is free to download, covers different types of flexible working, how to implement a flexible working policy, and a summary of the latest changes brought in under the Work and Families Act 2006.

There's an incentive to file PAYE returns online

HM Revenue and Customs (HMRC) is encouraging small employers to file their 2006/07 Pay As You Earn (PAYE) end-of-year returns online and receive a £150 tax-free payment. The system has a built-in error alert tool which checks your return for mistakes. HMRC has also produced a free CD-ROM containing dos and don'ts for employers to bear in mind when they are filing their PAYE returns. The deadline for filing is 19 May.

Worth a visit

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An entrepreneurial inspiration portal

The Financial Inspiration Café website boasts that "you will find the things that will give you a push in the right direction" towards becoming a successful entrepreneur. It includes information about famous entrepreneurs, links to female entrepreneurs, plus games, poems, quotes and songs the author hopes users will find inspiring. It has been put together by South African Leon van der Walt, who works as a banking information analyst - but says he's an entrepreneur at heart.

Free Google site optimisation tool

This free Google website optimiser tool aims to help Google AdWords users determine which aspects of their landing pages work best. It analyses how the visitors that arrive at your site behave based on various 'experiments', or combinations of different headlines, images and calls to action, that they see on arrival. You then get reports and graphs to help you work out which combinations performed best and led to the visitor ordering your product, signing up to your newsletter or otherwise registering their interest.

Worth a read

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This book outlines 14 small companies that avoided growing purely to go public and instead focused on other unique selling propositions, such as high quality or passion for their sector, achieving high profitability as a result. The book delves into great depth about the experiences, skills and personalities of these businesses' leaders, giving readers a fascinating insight into their inspirational stories. Check out:

Worth a read

Small Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham

Just one word answer

The answer is b).

Extemporaneous means done or said without advance preparation or thought.

When preparing a public speech or sales pitch, it is wise to plan what you want to say rather than taking an extemporaneous approach.

 

How's your business radar answers

1) The answer is c) - BT has said it is to discontinue ISDN services for its domestic customers, in recognition of the growing take-up of broadband Internet.

2) The answer is b) - the 'Reach' legislation stands for the 'registration, evaluation and authorisation of chemicals', and will affect over 30,000 different chemical substances.

3) The answer is a) - squid is becoming increasingly popular with consumers, according to predictions from the Fish Society.

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Good luck

The EnterQuest Team

This information is meant as a starting point only. Whilst all reasonable efforts have been made, the publisher makes no warranties that the information is accurate and up-to-date and will not be responsible for any errors or omissions in the information nor any consequences of any errors or omissions. Professional advice should be sought where appropriate.


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